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1. Business Overview
Digitoe, Inc. was started in 1988 by Alan Zerobnick as a research
project to develop the technology for making shoe lasts that
correspond to the individual foot. After a lengthy investigation
of the existing CAD/CAM computer systems (Vicam, Gerber, Clarks,
LIC, Microdynamics), it was determined that they were CAD systems
developed for mass production.
In 1993 Digitoe became an AutoCad
Registered Developer. This provided the technical environment
required. Digital images could then be captured, measured and
manipulated.
This led to the development of
a proprietary foot scanning system to interface with existing
CAD/CAM software.
Now, Digitoe has developed "The
Total Solution" from the scan of the foot to the milling
of the shoe last, to the finished shoe, made to fit the individual
foot. Currently Digitoe is pursuing a strategy of establishing
retail fitting centers using the technology to allow the mass
customization of footwear.
2. Business Model
Digitoe is organized in discreet strategic business units. These
are:
Digitoe.com
Web Site Promoting all of the business units. This is among the
highest rated web sites in the industry, achieving top position
in search engine results.
DigiLast
Foot Scanning and Imaging Technology
3D Last Development
3D CNC Rapid Prototyping and Last Milling
2D Pattern Design & Grading
2D CNC Pattern Cutting
Digitoe Retail Fitting and Manufacturing
Centers
Customers visit retail shops where their feet are scanned. The
digital files are then delivered electronically to central fabrication
where a custom last is produced. Finished custom shoes are delivered
to the customer within a few weeks. The custom last will be available
to the client for a lifetime. This approach gives the customer
a physical shoe last that can be transported to a shoe manufacturer
any where in the world.
Alternatively, using proprietary
technology , shoes are manufactured either on site or in central
fabrication and are available for delivery to the customer within
a few days. In this case a “virtual last” is created
and can be used to order shoes in the future from any Digitoe
licensed manufacturer.
Digitoe Shoe School
Shoemaking is a rapidly becoming a lost art. Utilizing the Founder’s
forty years of experience in the shoe industry, Digitoe shoe
School provides a venue where people can learn the entire process
of shoemaking, and learn how to start and operate a shoe manufacturing
business.
Digitoe Shoe School also is perfect
training facility for use by licensed Digitoe Fitting and Manufacturing
Centers.
3. Key Licensee Considerations
... A License of Digitoe technology provides a tremendous source
of revenues and profits.
... The opportunity exists to
gain first mover advantage in mass customization of footwear.
... The Licensee can gain access
to exclusive proprietary technology.
... The ability to leverage the
unparalleled brand equity of Digitoe.
4. Reasons For Business Opportunity
To realize the Founder’s vision of commercializing the technology
on a mass customization level, significant additional resources
are required. Although highly scalable, the opportunity exists
to leverage the proprietary technology to create a highly profitable
worldwide enterprise.
5. What the Digitoe Technology License
Includes
Access to, and rights to use Digitoe’s DigiLast Technology
for the foot imaging scanners, and production of Custom Shoe
Lasts.
An Exclusive Marketing Region
Client traffic from Digitoe.com
and other media and public relations efforts.
Supply rights from an authorized
Digitoe Manufacturing Center.
Technical Support
Initial Training
Instructions and guidelines for
setting up the retail fitting centers.
6. How to Become a Digitoe Licensee
Submit an application to Digitoe. After a discussion with an
Authorized Digitoe Representative, terms will be defined and
an engagement document will be forwarded to you.
7. Confidentiality
A nondisclosure agreement will be required for access to confidential
information. |
